This is the Privacy Policy of Rituals Cosmetics Enterprise B.V. (Keizersgracht 683, 1017 DW Amsterdam, The Netherlands) (hereinafter: “Rituals”, “we” or “us”). The proper handling of personal data is extremely important to us. We therefore take great care when processing and protecting your personal data. This is done in accordance with provisions set out in the applicable privacy laws (including the General Data Protection Regulation).

To ensure your privacy as far as possible, we adhere to the following core values:

 

Information: We wish to inform you about why and how we use your personal data. This is described in this Privacy Policy.

 

Limited collection: We take great care to limit the information we collect and use to only that which is necessary for selling our Products and/or providing our Services (as defined below).

 

Security: We take the appropriate measures to secure your personal data and require the same from the parties that use your data on our behalf. Rituals proactively tests on a continuous basis its websites and apps by means of an automated security scan.

 

Individuals’ rights: We respect your rights under applicable privacy laws (including the right to access, correct, or delete your personal data in accordance with such laws).

 

This Privacy Policy describes how we implement these core values and how we respect and protect your right to privacy. We strongly urge you to read this statement carefully, as it sets out the basis on which we use your personal data when you buy our products online or in one of our stores or via other Rituals’ points of sale ( “Products” ), access our websites, interact with us or otherwise use our services and applications (jointly referred to as: "Services").

The personal data we collect about you when you buy our Products or use our Services, include the following (hereinafter jointly referred to as: “Personal Data”):

• Your contact details. Your name, postal address and other contact details, such as your telephone number and e-mail address, and any other contact details you provide to us (including delivery address when you purchase our Products online).

 

• Your electronic identification data and other information we automatically collect when using our online Services. When visiting our websites or apps, interfere (opening, clicking, reading, cursor-movement etc.) with our newsletter or being confronted with online marketing advertisements of Rituals, we collect data automatically through your browser or device, by making use of cookies and other technologies to track visitors on the website (including web analytics), such as your IP address, MAC address, your browsing behaviour, the Products and Services you like and the content of your abandoned shopping basket. Please see our Cookie Policy to find out more.

 

• Your account data. To complete your account at Rituals (if applicable, e.g. MyRituals) (online or instore via the onboarding application), we use your name, gender, email address, date of birth (plus social security number if this is linked to your birthday under local law) and other information you voluntarily provide to us, such as your telephone number, favourite Rituals collection, additional interests and favourite categories or personal product advice (such as but not limited to soul-wear, skincare, make up and haircare). When you sign up via WhatsApp, besides your full name and email address, Rituals is also collecting and storing your phone number for account management purposes. If you decide not to proceed with signing up via WhatsApp, the chat within WhatsApp, including your phone number, will be deleted from Rituals and its partners' records within 24 hours. Please note that we cannot delete chats stored on your own device. We encourage you to review your privacy settings and read WhatsApp’s privacy policy for more information on how they use personal data.

 

• Your purchases in our stores. Only when you are a MyRituals member, we can link data from your purchases in our stores to your MyRituals profile based on the verification of your personal data at the counter that you provide (e.g., your MyRituals member card (number), email address and/or mobile telephone number), such as the amount and date of your purchases, the Product(s) or Service(s) you purchase, the location of the store, payment status, (employee) discount (if any), voucher code used (if any), gift with purchases (if applicable) and optional additional personal card or engraving data.

 

• Your purchases online. To complete your online purchases via the official Rituals webshop or via other official social media-channels of Rituals, we use your name, gender, email address, telephone number (if you voluntarily provide this to us), delivery method and delivery address and all relevant information regarding your purchases, such as the amount and date of your purchases, the Product(s) or Service(s) you purchase, the device through which you make your purchases, payment method, payment status, bank account details, (employee) discount (if any), voucher code used (if any), gift with purchases (if applicable) and optional additional personal card or engraving data. In order to offer you third party partner payment methods, we might pass your personal data in the form of contact and order details to said third parties in the checkout process, in order for them to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with the third party’s privacy notice. Please see this page for our payment partners.

 

• Your personal data when using our Rituals Perfume Diffuser device and app. If you make use of our Rituals Perfume Diffuser App, we record your name and email address. In order to be able to use the device in combination with the App, information in relation to the device is automatically collected, such as Wifi strength, battery percentage, cartridge fill, scent, installed version, fan-information, online/offline status. We also collect and use other personal data you voluntarily provide to us, such as room size, and room name.

 

• The personal data you share with us during the personalization-process when you buy a personalized Rituals product. If you personalize Rituals Products via us, we use your personalized data (e.g., the name you would like to be placed on the Rituals Products) in order to be able to handle your request and provide you our Services. Where available, Rituals may also offer the option to personalize your Rituals Online Gift Card via the Rituals website, (such as, but not limited to, personalization by means of uploading and usage of a picture, video, GIF or other file (hereinafter: ‘Image Material’). Rituals works together with third parties to provide you with such service, which third parties work on our behalf, as you can read further in this Rituals Privacy Policy. The Image Material provided by you will be made available by Rituals on the Rituals Online Gift Card until the Rituals Online Gift Card has been completely redeemed, however in any event no longer than 12 months after receiving the Rituals Online Gift Card by recipient, after which the personalized Image Material shall be replaced by a standard Rituals image and the Image Material will be deleted by Rituals.

 

• Your personal data when subscribing to our newsletter. To be able to provide you with the newsletter of Rituals containing inspirational and commercial content, we use your email address, phone number and additional information if you add such to your profile, such as name, date of birth and favourite store. Rituals also sends out personalized newsletters, based on your personal preferences and chosen channels of communication.

 

• Recordings (CCTV, events and telephone recordings). Some of our stores use video surveillance systems (CCTV). When you enter such stores, you are recorded by our video surveillance systems. If you attend events or fairs that Rituals hosts or attends, you can also be recorded if we make video footage of such event or fair. If you call us with a question or complaint, your telephone calls to us will be recorded.

 

• Your communication data. Any data shared by you when communicating with us via email, online, telephone, social media or any other form, such as questions, requests or complaints. If you choose to use WhatsApp, Instagram, or Messenger to communicate with Customer Service, your data will be shared with these platforms as well. We recommend reviewing your privacy settings and reading WhatsApp, Instagram and Meta’s privacy policies for more information on how they use personal data.

 

• Your personal data regarding raffles, subscribe and win, lead generation campaigns, contests or sampling-activation. Any data shared by you when participating in a raffle, subscribe and win, lead generation campaign, contest or sampling-activation.

 

• Your ratings and reviews and feedback. The opinions, experiences, preferences and interests and Product- or event reviews that you publish on our websites or share with us online or through social media.

 

• Health data. We can also collect information in relation to your health, such as regarding your allergies. We will only use health data you voluntarily provide us and such only with your prior consent or under your direction to do so and only for the purposes set out in this Privacy Policy. You may refuse or revoke your consent at any time, as set out below (see ‘Your Rights’).

The Personal Data we collect is exclusively used for the following purposes:

For the performance of our agreement with you: In order to carry out our obligations arising from any contracts entered into between you and us, and to provide you with the Products, Services and information that you request, including managing and handling your requests, inquiries or complaints. This also includes enabling you to make a purchase of our Products, to participate in our MyRituals program, raffles, contests or our lead generation campaigns, responding to your requests to provide customer service, responding to your inquiries, providing you with essential information regarding our Products and Services you request, etc.

 

For our legitimate commercial interests: We use your Personal Data as described above (both on aggregated and on individual basis) for the purpose of advertising our Products and Services, to contact you via e-mail, regular mail, social media or otherwise for direct marketing or other commercial purposes. We also use your personal data to validate that the age requirements in order to create a MyRituals account are met and to send you a birthday gift. Furthermore, we use your Personal Data for analysing and improving the quality of our Products and Services, such as providing you with customer services and aftersales, and to understand you as a customer (customer optimization). This enables us to assess what may interest you, to measure or understand the effectiveness of advertising we serve to you and others and to deliver relevant advertising. In addition, based on your use of our Services and Products you purchased, we may target you with advertisement or other marketing materials that are customized to your personal preferences and experiences.

 

We may also use your Personal Data, for our other legitimate commercial interests such as to operate and expand our business activities; to develop and improve or modify our Products and Services; to protect and defend our (and others’) rights, property or safety; to prevent abuse and fraud related to online sale of our products and to monitor the compliance with our House Rules for the use of our website(s) and app(s); to generate aggregated statistics about the users of our Products and Services; to facilitate our business operations; to operate company policies and procedures; to enable us to make corporate transactions, such as any merger, sale, reorganization, transfer of Rituals’ assets or businesses, acquisition, bankruptcy, or similar event; or for other legitimate business purposes permitted by applicable law.

 

Use of information based on your consent: Under circumstances we will also ask your consent for the processing of your personal data. For example, when you have not purchased our Products but would like to receive (MyRituals) direct marketing communications (such as newsletters, promotions, news on products) via email, other electronic means or telephone. Furthermore, in limited instances, we will process your health data for the purposes set out in this Privacy Policy.

 

You can withdraw your consent at any time (see the section Your rights below).

 

To comply with our legal obligations: Any Personal Data we collect may be used to comply with a legal obligation to which we are subject, such as supervisory bodies, fiscal authorities or investigation bodies.

This website and the Rituals app is owned and managed by Rituals Cosmetics Enterprise B.V. (hereinafter referred to as: "Rituals", "we",or,"us"). Our platforms use cookies and equivalent technologies, such as pixels, SDK’s and JavaScript (hereinafter collectively referred to as: “cookies”). This Cookies Policy describes what cookies are, which cookies we use, the purposes for which we use them and the partners with whom we cooperate on this.

 

What Are Cookies?

1.1 Cookies are small text files that are placed on your computer or your mobile phone by the website you are visiting or app you are using. Cookies can be used, among other things, to make websites/apps function more efficiently or, for example, to ensure that the products you add to your shopping cart remain in the shopping cart. Cookies can also be used for various other purposes. In the next section, you can read about the kinds of cookies we use.

 

1.2 Rituals also uses technologies that are equivalent to cookies, such as pixels and JavaScript.

A pixel is a transparent GIF image that is added to a webpage. The pixels are invisible. Pixels and SDKs are used, for example, to measure whether a user has seen a webpage or an email. They enable websites and apps to function more efficiently and enhance their user-friendliness. Alternative names for pixels include: web beacons, tracking bugs, clear GIFs, pixel tags, SDK’s and 1x1 GIFs.

 

1.3 JavaScript is a scripting language that is widely used to make web pages interactive and to develop web applications. The script is sent back to the web browser by means of HTML and is executed in the browser.

We use strictly necessary cookies, performance cookies and marketing cookies.

 

Necessary cookies

Functional or strictly necessary cookies ensure that Rituals´ websites and apps can function correctly. These include, for example, the log-in functionality and the ability to order products.

 

This also includes low impact analytics cookies that collect aggregated data to improve our website and app. We process minimal information that cannot be directly traced back to you so that we can ensure your privacy is protected. Due to the limited privacy impact of these cookies, it does not require your consent.

 

The purpose of necessary cookies is to ensure a seamless and efficient shopping experience at Rituals by:

• Securing our website and app, detecting potential misuse of or potential issues, for example repeated failed login attempts.

• Collecting and saving your languages and country, enabling the website to display relevant content accurately and consistently during your session, tailored to your location.

• Retaining products in your shopping cart and saving data entered during the ordering process.

• We use cookies to ensure efficient and error-free processing of your orders by pre-filling address details and streamlining payment options, which are essential for a fast and smooth checkout experience.

• Offering flexible delivery and payment options, along with the ability to redeem gift cards or discount codes.

• Saving your login details and previously entered data to maintain the continuity of your session and allow you to seamlessly resume your activities without disruption

 

Purposes of the low impact analytical cookies:

• Collecting aggregated insights into the use of our website and app, to enhance our services, optimize our webiste/ the app settings and design in general. 

 

Personalization cookies

Personalization cookies collect information related to how you use our website and app, such as clicks and search behaviour. The data collected from these cookies provides us insights into your usage of our website and app to enable us to continuously improve them and enhance your experience on it. The purpose of these cookies is to personalise your journey on our website, for example, by providing tailored search experience.

 

If you have a Rituals loyalty account and are logged in, your browsing and search behavior may be combined with your preferences and purchase history to enable more refined customer insights. This occurs only with your explicit consent for the use of such cookies. 

 

Marketing cookies

We use these cookies to show you personalised messages based on your online behaviour. We make use of your online behaviour to do so because we aim to make our personalised communications as relevant as possible. We may show this personalised communications within our own website and app, or outside of our platforms. We use a number of advertising platforms where you may encounter such a personalised communications. You can see details of these in the list of cookies partners below. Finally, we use your behaviour and profile to find people who resemble you, so we can turn them into our fans too.

 

The purpose of these marketing cookies are:

• Generate advertisements that are relevant to you;

• Ensure you are not seeing the same advertisement(s) all the time;

• Ensure you are not seeing advertisements for products you have just purchased;

• Track whether you interact with the advertisement(s). By this we mean, for example, watching a video, clicking on an advertisement, responding to a message on Instagram, etc.;

• Collect insight into whether you place an order after you've seen or clicked on an advertisement;

• Assess if online advertisements trigger you to make a purchase in a Rituals store;

• Create new audiences of customers who are equivalent to you in terms of behaviour and profile to visit the Rituals website or app.

• Measure the performance of our job marketing campaigns.

• If applicable, personalize the vacancy overview on our career website.

 

Rituals only uses marketing cookies if you have given your consent for this. From the moment you withdraw your consent to use and place marketing cookies, advertisements can still be displayed, but these are random advertisements.

 

Using the ‘Update Cookie Settings’ button below, you can see of the cookies we use and set your preferences on which cookies you want to accept and which you want to reject.